Support Filipino entrepreneurs at the VIYLine MSME Caravan Pampanga
The VIYLine MSME Caravan is heading north to SM City Pampanga from October 8 to 14. The event will showcase Filipino pride, creativity, and entrepreneurship in one vibrant retail experience.
In partnership with SM Supermalls, the VIYLine Group of Companies continues its mission to promote local brands and empower micro, small, and medium enterprises. The caravan transforms mall spaces into lively marketplaces where entrepreneurs and influencers connect directly with shoppers.
Previous stops in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, Muntinlupa, and Masinag drew massive crowds. Visitors experienced a mix of shopping, entertainment, and meet-and-greets with social media personalities such as Pau Sepagan, Toni Fowler, and Tita Krissy Achino.
The Pampanga leg promises the same high energy. Shoppers can expect curated selections of MSME merchants offering beauty, wellness, fashion, food, and lifestyle products. The event will also feature performances from Mastermind, interactive booths, and surprise influencer appearances.
According to Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls, the partnership with VIYLine reflects a shared vision. “SM is proud to provide spaces where MSMEs can thrive, gain exposure, and connect directly with customers. The caravan has shown the creativity and resilience of our entrepreneurs, and we’re excited to bring this energy to Pampanga,” he said.
The VIYLine MSME Caravan Pampanga will be located at the Upper Ground Level of SM City Pampanga. Visitors are encouraged to shop, support local brands, and celebrate the passion that drives Filipino entrepreneurship.
Support local. Shop with purpose. Celebrate Filipino MSMEs—only at SM City Pampanga.
