The Coffee Bean & Tea Leaf™ Philippines (CBTL) is brewing up a celebration for their 21st anniversary. They’ve launched a special “A Story in Every Cup” campaign featuring a collection of functional and stylish merchandise available for purchase or redemption with stamps.
Celebrating Milestones and Stories
The campaign theme reflects CBTL’s commitment to fostering connections and creating meaningful experiences for their customers over the past two decades.
21st Anniversary Collection
Customers can collect stamps and redeem them for exciting items like the:
- Midnight Multiway Bag: A sleek black bag with a reflective pattern, perfect for everyday use. It features multiple pockets, a laptop compartment, a tumbler holder, and can be converted into a backpack or shoulder bag.
- Granite Multiway Bag: A versatile gray bag with the signature Bean & Leaf icon, also designed for everyday use with multiple pockets, a laptop compartment, and convertibility between backpack and shoulder bag.
- Mauve Kit: A limited-edition set featuring a Mauve Bag with multiple pockets and adjustable straps, paired with a two-toned Mauve Tumbler.
More Anniversary Merchandise
The celebration extends beyond the redeemable collection. CBTL also released new merchandise perfect for gifting:
- Multi-pocket Laptop Sleeve: Protects your 13-inch laptop with a sophisticated look and thoughtfully designed pockets for accessories.
- Colored Brass Pens: Available in light and dark purple, these stylish pens add elegance with intricate laser-engraved patterns.
- 16 oz Glass Cup with Bamboo Lid and Straw: Perfect for iced coffee or tea, this cup comes in four unique designs.
VersaTote Tumbler Bags
The first-ever collection of Tumbler Bags is another highlight. The VersaTote is a water-resistant, insulated tote bag with a 40 oz capacity, featuring multiple pockets and adjustable straps for style and functionality. Available in Luzon stores starting June 15, 2024, with Visayas and Mindanao stores following on July 15.
Giving Back
Staying true to their commitment to social responsibility, CBTL will donate a portion of the proceeds to the U-Go Foundation. This organization supports ambitious young women in low-income countries by providing scholarships for higher education.
Join the Celebration
There are many ways to participate in CBTL’s 21st anniversary festivities. Visit their stores, collect stamps for the special collection, enjoy a new seasonal drink, purchase anniversary merchandise, or simply learn more about the campaign at https://www.coffeebean.com.ph/updates/21st-anniversary/.
