To uphold the principles of fair and free elections, a multi-sectoral group gives its support to the Commission on Elections’ (Comelec) Kontra-Bigay campaign, as it takes the lead with #MineAngBotoKo, a disruptive and high-visibility social movement and civic campaign directly targeting vote-selling and vote-buying. Recognizing the need for innovative approaches, the movement is designed for platforms where influence thrives—social media and livestream commerce.
#MineAngBotoKo avoids lectures and speaks the language of live selling to engage the 21.87 million Gen Z voters expected to turn out in the upcoming midterm elections. It leverages storytelling and community-driven content, aiming to build a civic movement that feels more like culture than instruction, and pushes purpose into uncomfortable but necessary territory, especially in least-expected spaces. With vote-buying turned brazen, the solutions must be just as bold.
Comelec commissioner-in-charge Ernesto Ferdinand Maceda, Jr. said, “The video campaign perfectly captures the self-deprecating humor that resonates with our young voters. This is exactly the kind of hope the youth gives us—the hope that we are raising a generation of voters who understand the power of their voice and are willing to protect it. Let’s continue working together to ensure that these young voters inherit an electoral system worthy of their trust.”
The #MineAngBotoKo movement encourages young voters to take ownership of their democratic rights, as it sends a pointed signal to political candidates that the new generation of voters is more informed, discerning, and vocal about their commitment to an accountable and truly representative electoral process in the Philippines
Comelec chairman George Erwin Garcia noted, “The strength of a nation’s democracy lies in the hands of its youth. When they say no to vote-buying and yes to integrity, they become the voice of real change.”
To amplify this movement, Comelec has forged a multi-sectoral partnership, initially bringing together FYT Media, a next-generation newsroom co-founded by veteran journalists Voltaire Tupaz and Atom Araullo; GCash, the country’s leading finance super app; and CDO Foodsphere, one of the Philippines’ largest food manufacturing companies. The campaign officially launches and the Comelec expects more partners to join as election day nears.
To join, amplify, or support the movement, follow Comelec and use the hashtag #MineAngBotoKo on social media.
