Cebuana Lhuillier’s iconic Search for the Happiest Pinoy is back—and with the July 31, 2025 deadline fast approaching, time is of the essence. Don’t miss this opportunity to celebrate your own journey of joy and resilience—or shine a spotlight on someone whose optimism uplifts others. Be part of this nationwide movement and get a chance to win a share of ₱1 million in tax-free prizes.
More than a search, Happiest Pinoy is a tribute to the unwavering Filipino spirit. As Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, explains: “Happiest Pinoy reflects our enduring belief that Filipinos are inherently hopeful, joyful, and resilient. It remains a powerful platform to honor individuals who embody the true Filipino spirit—those whose boundless joy uplifts others, even in the face of life’s toughest challenges.”
Among its most unforgettable winners is Zaldy Bueno, the 2019 Happiest Pinoy. A humble public school teacher from Gumaca, Quezon, Zaldy overcame poverty and personal hardship with an infectious spirit of service and hope. His tireless efforts to bring education to remote communities led to his launch of Project Padyak, an advocacy that provides bicycles to students in need so they, too, can access education. His story is proof that one person’s happiness and determination can create ripples of change.
Now, it’s your turn.
With over 400,000 nominations already submitted, the 2025 edition is shaping up to be one of the most inspiring yet. But with the deadline nearing, there’s no time to delay. If you or someone you know has triumphed over adversity with joy and generosity, nominate them—or yourself—today.
This year’s search is more inclusive than ever, with new and diverse categories:
- Masayahing Gen Z – vibrant, hopeful youth
- Happy at 60 – seniors living joyfully
- No Way Kapansanan – persons with disabilities defying the odds
- Inspiradong Champion – employees who uplift others
- Bagong Bayani, Hatid Sigla – OFWs spreading joy worldwide
- Bibo sa Negosyo – entrepreneurs who inspire with purpose
- Proud as Pride – LGBTQIA+ individuals leading with love
- Creative Pinoy – creatives using their talents to spread joy
Two special categories include:
- Katutubo (TRIBO) – celebrating indigenous people and communities
- Happiest Ka-Cebuana – recognizing loyal Cebuana Lhuillier clients
The grand winner will take home ₱500,000 tax-free, while each category winner receives ₱35,000, and special awardees ₱25,000—all tax-free.
How to Submit:
- Online: forms.gle/vU4Y42zG1PepyVJX7
- Email: Download and email the form to happiestpinoy2024@gmail.com
- Cebuana Lhuillier Branch: Get and submit forms at any branch nationwide
- Courier: Send your entry to 12F, Pacific Star Building, Makati Avenue corner Sen. Gil J. Puyat Avenue, Makati City (Attn: IMCG – PR Department)
Entries can also be submitted in creative formats like scrapbooks, vlogs, or short films.
Be part of a legacy that celebrates optimism, resilience, and everyday heroes. Join now! You might just be the next Zaldy Bueno—spreading happiness, one story at a time.Deadline is July 31, 2025. Visit www.happiest-pinoy.com for more info.
