SM Supermalls Community Wins highlight real impact on people and places
SM Supermalls adds another milestone to its record as a global brand with a strong community mission. The company dominated the 2025 International Business Awards in Lisbon, Portugal. It earned seven awards that recognized its work across community care, sustainability, creativity, and data driven engagement. The wins reflect how SM focuses on programs that improve lives, support causes, and strengthen connections.
SM earned two Gold Awards. The 100 Days of Joy campaign won Branded Content Campaign of the Year. The SM Art Market won Art Event of the Year. Both programs supported local talent and gave families accessible ways to experience art and holiday cheer.
The group also received four Silver Awards. Building a Greener Philippines was honored for its sustainability leadership across Asia, Australia, and New Zealand. SM Cares’ Mall for All earned recognition as a CSR Program of the Year. SM Cares’ Coastal Cleanup once again proved the strength of its volunteer driven environmental work. The Tribe Marketing Revolution was awarded for its use of data to shape brand strategy and create stronger consumer ties.
SM capped its victory with a Bronze Award for Book Nook, a project that gives children and families free access to books and stories. The award honored its achievement in CSR and its impact on learning and literacy.
These honors highlight one message. Communities benefit when programs focus on purpose and people. SM Supermalls continues to build this direction with projects that support the environment, promote inclusivity, help local creatives, and encourage meaningful engagement.
SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin said the awards reflect the company’s aim to serve people beyond shopping. He said every program is designed to bring joy, care, and positive change.
The International Business Awards is known for honoring organizations that show excellence and community impact. SM Supermalls joins this list with a win built on heart and purpose.
