FamilyMart is opening its first Generation 2 store in the growing development Clark Global City on August 8, the Japanese convenience store chain’s first store in the north of the Philippines, as well as the first under the oil company Phoenix Petroleum Philippines, Inc.
Since buying the operations of the FamilyMart franchise last October 2017, Phoenix has promised to direct its efforts to improve its operations and efficiencies before further expansion. This store, opening in West Aero Park in Clark Global City, is the first Generation 2 store, which gives the public a peek of the re-engineered looks and improved customer experience that the brand hopes to roll out in all their current stores soon.
Clark Global City is also a pivotal area for the Phoenix Group, and is slated to be the new center of business in the country. The 177-hectare development in Mabalacat, Pampanga is host to numerous budding developments, disaster-ready infrastructure, and key airports and seaports. FamilyMart’s first store opening in Clark signals the kickoff of more developments to come.
“Our launch of FamilyMart in Clark Global City represents the culmination of extensive planning and strategy to take the franchise to new heights,” said FamilyMart General Manager Roald Yap. “Our purchase of FamilyMart came with a commitment to nurture and develop the brand, helping it become a fundamental franchise to Filipino consumers,” adds Phoenix President Dennis Uy.
