Cebuana Lhuillier Insurance Brokers (CLIB) has long been recognized as a leader in the Philippine insurance sector. With an unwavering vision of inclusion, CLIB has consistently tailored its insurance products to serve the C and D markets—ensuring that quality protection is both affordable and accessible for every Filipino. Over the years, the company’s innovative approach and customer-centric philosophy have solidified its status as the industry’s trusted partner for financial security, empowering millions with solutions that cater to their unique needs.
In a dynamic industry where excellence is measured by innovation and impact, the Insurance Asia Awards have emerged as the premier recognition for outstanding achievements within the Asia Pacific region. Celebrating trailblazers who continuously redefine the landscape of insurance, these awards honor companies that not only meet but exceed industry standards. Having participated and celebrated wins in previous editions, CLIB has built a rich legacy of success at these awards. In a moment of immense pride, CLIB has once again been named Domestic Broker of the Year – Philippines at the Insurance Asia Awards 2025—marking its fourth consecutive win in this category.
“Winning this award is more than an honor—it reflects our unwavering commitment to empower every Filipino, especially those often left behind by traditional providers,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Through affordable and accessible insurance, we’re not just offering protection; we’re enabling a more inclusive and resilient financial future. Our 2024 achievements have raised the bar, and this recognition inspires us to keep driving innovation and broadening financial inclusion nationwide.”
This prestigious accolade is a testament to CLIB’s remarkable accomplishments in 2024. The company recorded a staggering ₱1.4 billion in premiums—a 59% increase over the previous year—coupled with significant growth in both PHP and USD premium markets. Alongside its impressive financial performance, CLIB expanded its physical presence by launching six new branches under its Alternative Distribution Channel (ADC) strategy, further enhancing its ability to serve even the most underserved communities. This record-breaking performance, achieved through strategic expansion, state-of-the-art technology, and a profound commitment to customer satisfaction, underscores why CLIB continues to lead the industry in accessible and innovative insurance solutions.
Adding another feather to CLIB’s cap at the Insurance Asia Awards, the company also won the Insurance Distribution Initiative of the Year award. This accolade highlights groundbreaking approaches that integrate insurance seamlessly into everyday life, ensuring that top-quality financial protection is within reach for all. CLIB’s revolutionary ADC strategy was at the forefront of this achievement. By strategically positioning its branches in high-traffic malls across Luzon, Visayas, and Mindanao, CLIB has not only bridged the gap between traditional financial distribution and modern consumer needs but has also redefined how and where insurance services are delivered.
The ADC initiative is designed to bring financial literacy and insurance directly to the people. Through this innovative mall-based engagement model, CLIB has achieved notable results—closing 5,350 insurance cases, collecting ₱152 million in actual premiums, and generating an annualized premium of ₱227 million. The approach has also brought insurance awareness to the forefront; over 15,000 individuals have undergone financial needs analyses, while targeted outreach efforts have engaged approximately 150,000 prospects through an effective one-to-ten conversion model. This people-first strategy has empowered many Filipinos to take charge of their financial futures.
Jean Henri Lhuillier stated “This award is a powerful validation of our ADC strategy, which was designed to meet Filipinos where they are — whether in bustling malls or via our digital platforms. Our commitment to breaking down traditional barriers and making insurance accessible for all continues to drive us forward. We remain dedicated to ensuring that every Filipino can secure a brighter, more confident financial future.”
Cebuana Lhuillier Insurance Brokers is both proud and grateful for the dual honors it received at the Insurance Asia Awards 2025. These awards not only celebrate CLIB’s outstanding business performance and innovative approaches but also reaffirm its core commitment to financial inclusion and community impact. With these milestones in hand, CLIB is more determined than ever to continue setting new benchmarks in service excellence, embracing innovation, and expanding its reach to every corner of the Philippines. It remains steadfast in its mission to revolutionize the insurance landscape—ensuring that every Filipino has the opportunity to enjoy the security and peace of mind that comes with accessible, affordable insurance.
