The Amateur Softball Association of the Philippines (ASA-PHIL) recently unveiled its new logo, symbolizing the organization’s dedication to promoting Filipino softball. The ASA-PHIL logo reflects core values such as strength, unity, and national pride. The shield signifies resilience, while the softball at the center emphasizes passion for the sport. Crossed bats represent teamwork, and the Philippine flag colors and stars evoke national pride. Laurel wreaths embody victory and honor, encapsulating ASA-PHIL’s mission to foster champions and unite players across the country.
At the unveiling of ASA-PHIL’s new logo, ASA-PHIL President Jean Henri Lhuillier, who also leads Cebuana Lhuillier as its President and CEO, stated: “This new logo symbolizes our strengthened commitment to push the boundaries, inspire more athletes and achieve greater heights. With a fresh start, we look forward to seeing even more victories, more milestones, and more Filipinos finding pride and passion in the softball arena. Let’s continue to support our teams as they make the country proud.”
Philippine softball, as championed by ASA-PHIL, has never been at its finest than in recent months. The RP Blu Girls and the RP Blu Boys, have shown everyone what Filipinos are capable of. Both teams have consistently been among the world’s top 15 softball teams—making them the only Philippine teams to have reached such a high level of global excellence. Their dedication and hard work have earned them gold medals in the Southeast Asian Games and podium finishes in Asian-level competitions. These outstanding performances have enabled them to compete unfailingly in world cup competitions. This impressive showing highlights the team’s relentless drive and exceptional skill, setting the stage for an exciting future in international softball.
Looking ahead, ASA-PHIL remains committed to continuously support our teams and to sustain the momentum built over the past year in preparation for the 2028 Los Angeles Olympics. With its new logo and a clear vision for the future, ASA-PHIL is poised to elevate Filipino softball to international recognition, while inspiring future generations of athletes to aim for excellence.
