Poten-Cee’s 50th anniversary campaign #FiftyFortifiedandForgingForward earned major recognition at the Philippine IABC Quill Awards 2025 after also winning at the PRSP Anvil Awards earlier this year.
Held at the Manila Hotel, the Quill Awards granted Poten-Cee an Excellence Award after the campaign scored higher than 5.75 on IABC’s Global Scale of Excellence. Among 918 entries, 163 won Excellence, and Poten-Cee’s campaign landed in the Professional Top 5 Awards, one of the most competitive categories.
IABC President Belle Tiongco highlighted the campaign’s strategy, creativity, and strong results. She noted that the well-structured work plan and effective storytelling gave evaluators a clear experience of the campaign.
The campaign ran throughout 2024 and reached employees, customers, media, and other stakeholders through ATL, BTL, and digital channels. Despite challenges, it delivered strong sales, digital performance, PR impact, and CSR engagement.
This marks PascualLab’s second Quill recognition, following its #PascualLove 75th anniversary campaign in 2021. With this milestone, Poten-Cee continues to strengthen its commitment to providing Vitamin C solutions to the Filipino market.
The brand’s portfolio includes Poten-Cee Sugar-coated, Sugar-free, Forte, Chewable, Zn, Zn Advance, +C (with collagen), Plus for kids, and the newest Gummies variant.
